kaleidoscope eyes: ~The KL Depressed Cake Shop 2013~

Sunday, September 15th found us at Madisons Jalan Bangkung, at the invitation of my friend and colleague Alia to support The KL Depressed Cake Shop. :)

The KL Depressed Cake Shop is a 2-day charity bake sale held from Sept 15-16 this year as part of the Malaysiaku50 Festival, to help raise awareness for mental illnesses and depression in Malaysia. All proceeds from the bake sale would be donated to the Malaysian Mental Health Association.

The featured cakes and baked goods fit the theme, with grey icing and morose motifs. It's kind of an avant-garde idea, considering that the traditional image of cakes are almost always cheerful and colourful and meant to celebrate some happy occasion. It's also almost ironic, since dessert is usually the first thing people would go for to cope with not-too-happy feelings ...

This was also the KL chapter of the global Depressed Cake Shop movement, founded in the UK. There are over 30 Depressed Cake Shop chapters around the world, dedicated to the same cause of raising awareness towards mental health issues.

EDIT: I was told that the bake sale managed to raise RM 15,000 for the cause, hurrah~! :D Congrats to the great people and amazing crew behind the effort~!

View of The Depressed Cake Shop bake sale at Madisons, Bangsar~

Winning entry for the baking competition ...

My purchases ... frustrated fudge, a brownie and depressing grey cupcake ...

I also entered a lucky draw to win a coffee machine, but in the end I didn't win~! ^^;; Oh well, better luck next time? ;D Heheh~

We also checked out the rest of the Malaysiaku50 Festival. There was a lot going on -- causes to fight for, charities to support, fund-raising with food sales and performances onstage. I wish I could have stayed longer, but the day was already getting dark and I was already feeling tired for the day~ ^^;;